Finding the perfect toy can be an adventure, especially in a city as vibrant as New York. This guide navigates you through ten of the best toy stores NYC has to offer, catering to every age and interest, from classic wooden toys to the latest tech gadgets. Whether you're hunting for a unique gift or just looking for a fun family outing, these stores promise a playtime experience you won't forget.
Top Toy Stores for Every Kid (and Kid at Heart) in NYC
This list isn't ranked in any particular order; each store offers a unique charm and selection.
1. FAO Schwarz: The Granddaddy of Toy Stores
FAO Schwarz needs no introduction. This iconic Fifth Avenue institution is a New York City landmark and a must-visit for any toy enthusiast. Expect a dazzling array of high-end toys, interactive experiences, and classic favorites. It's more than a store; it's an experience. The sheer scale and variety are astounding, from plush animals the size of small cars to elaborate dollhouses that could rival real-estate prices. Don't miss the famous giant piano floor!
- Highlights: Giant piano floor, high-end toys, interactive displays, classic games
- Price Range: High
- Best For: Special occasions, luxury toys, a truly memorable experience
2. Dylan's Candy Bar: A Sweet Escape
While not exclusively a toy store, Dylan's Candy Bar offers a delightful array of candy-themed toys, games, and novelty items. It's a sensory explosion of color and sweetness, perfect for kids with a sweet tooth (and parents who secretly indulge too). The sheer volume of candy is overwhelming in a good way, and the toy selection is just as vibrant and fun.
- Highlights: Candy-themed toys, unique novelty items, colorful and playful atmosphere.
- Price Range: Mid-range
- Best For: Sweet treats, unique gifts, kids who love candy
3. Giggle: A Curated Collection of Clever Toys
Giggle stands out for its curated selection of high-quality, educational, and creative toys. They focus on playthings that encourage imagination, learning, and development. This store is a haven for parents seeking toys that go beyond simple entertainment. They carefully select toys that are both fun and enriching.
- Highlights: Educational toys, creative toys, high-quality brands, focus on imaginative play.
- Price Range: Mid-range to high
- Best For: Parents seeking educational and developmental toys
4. The Children's Museum of Manhattan Toy Shop: Hands-on Fun
Located within the Children's Museum of Manhattan, this toy shop offers a fantastic selection of toys that complement the museum's exhibits. Expect a range of toys designed to stimulate creativity and learning through play. The convenience of buying toys after a fun museum visit is a major plus.
- Highlights: Educational toys, hands-on activities, connection to museum exhibits.
- Price Range: Mid-range
- Best For: Families visiting the museum, educational and interactive toys.
5. Books of Wonder: More Than Just Books
While primarily a bookstore, Books of Wonder carries a carefully selected collection of toys that complement their book selection. This makes it a perfect stop for book-loving children and parents. The curated collection ensures quality and focuses on items that spark creativity.
- Highlights: Toys that complement books, beautifully curated selection, charming atmosphere.
- Price Range: Mid-range
- Best For: Book lovers, imaginative play, unique gift ideas.
6. Mastermind Toys: A Canadian Import
Mastermind Toys has brought its impressive selection of toys and games to NYC. They boast a wide variety of items for kids of all ages, catering to different interests and skill levels. Expect a curated selection, knowledgeable staff, and a focus on play-based learning.
- Highlights: Wide variety, educational toys, games, knowledgeable staff.
- Price Range: Mid-range
- Best For: Families seeking a wide selection of quality toys.
7. Zany Brainy: A Blast from the Past (with a twist)
Though not the same as the original chain, several independent toy stores have adopted the "Zany Brainy" name, bringing back some of the fun and quirky selection. These stores often focus on unique and unusual toys you won't find anywhere else.
- Highlights: Unique and quirky toys, retro vibes, a sense of discovery.
- Price Range: Varies widely depending on the store.
- Best For: Unique and unusual gifts, kids who appreciate the unconventional.
8. ABC Carpet & Home: Unexpected Treasures
ABC Carpet & Home is known for its exquisite home goods, but their toy selection is a hidden gem. Expect high-quality, often handcrafted, and unique toys that are both beautiful and durable. This is a store for discerning parents who appreciate quality and craftsmanship.
- Highlights: High-quality, handcrafted toys, unique designs, beautiful aesthetic.
- Price Range: High
- Best For: Luxury toys, special gifts, discerning parents
9. Toy Stores in Neighborhoods: Explore Local Gems
Many smaller, independent toy stores dot the neighborhoods of NYC. These stores often offer a personal touch, local products, and a sense of community. Exploring these local gems is a rewarding experience.
- Highlights: Local products, personalized service, unique finds, support local businesses.
- Price Range: Varies
- Best For: Supporting local businesses, discovering hidden treasures.
10. Online Retailers with NYC Pickup: Convenience and Choice
Don't discount the power of online toy retailers offering in-store pickup. Sites like Amazon and Target often allow you to order online and pick up in a local store, offering the convenience of online shopping with the immediacy of in-person retrieval.
- Highlights: Wide selection, convenience, price comparison.
- Price Range: Varies widely
- Best For: Convenience, price comparison, wide selection.
Finding the Perfect Toy Store for Your Needs
The best toy store for you will depend on your preferences and priorities. Consider factors like:
- Budget: Prices can vary dramatically from store to store.
- Age of child: Some stores specialize in toys for specific age groups.
- Interests of child: Consider the child's hobbies and preferences.
- Location: Choose a store that is conveniently located.
Happy shopping, and happy playing!
